When marketing the properties you are selling, high-quality photography is essential rather than optional. With technology advancements, buyers can explore homes virtually from their own living rooms, making stunning visuals increasingly vital.
Professional photography can have a significant impact on the speed of a home's sale and its selling price. In this article, we will jump into the importance of professional real estate photographers in Chicago and provide tips on how to use visual content to improve your real estate marketing strategies.
Professional Real Estate Photography’s Impact
In the real estate business, it is vital to make the first impression. As the saying goes “a picture is worth a thousand words” is very true to real estate. It is a through having visually appealing real estate photos on your website.
When a potential buyer encounters a property for the first time is via the photographs. High-definition photographs can capture the essence of a home, as they can showcase the listing's best features and create an emotional connection with viewers.
This first impression is a lot more vital than it seems, as it can determine whether a potential buyer decides to take the next step in calling a real estate agent or scheduling a visit.
Why do you Need a Real Estate Photographer?
While you can go DIY (do it yourself) photography, it is probably for the best if you hire a professional real estate photographer in the USA. When an image is taken by a real estate photography service, it can significantly help your real estate businesses sell your listings way faster and for more cash.
Benefits of Professional Real Estate Photography
Quicker Sales
Statistics highlight the significant role that professional photography plays in real estate. The National Association of Realtors reports that homes with professional images sell 32% faster than those with amateur photographs. This faster pace can be linked to the greater attention and interest generated by high-quality visuals.
Apart from that, listings with a higher number of photos tend to spend less time on the market; for example, a listing featuring 20 photos averages only 32 days on the market, while one with just a single photo typically takes around 70 days.
Increased Sale Prices
Professional photography can also result in higher sale prices. For homes priced between $200,000 and $1 million, those with high-quality images can fetch between $3,000 and $11,000 more than similar homes with standard photos.
This added price reflects the enhanced perceived value that professional images bring to a listing, making it more attractive and competitive in the market.
How Much Do Professional Photos Cost?
Hiring a professional real estate photographer in Chicago usually costs $139 to $258 or more, depending on the size of the home and the number and type of photographs you request. Drone photography can cost you extra and it usually requires the photographer to have a special license.
If you are listing your property yourself and want to employ a professional real estate photographer in Chicago, research online for photographers in your area. Look at their reviews and ask to see a portfolio of their work before you decide to hire them.
Most real estate agents have a professional photographer they work with, but it's essential to ask before signing any listing contracts.
Conclusion
While you are allowed to take photos of your real estate properties yourself, it is vital that you hire a professional real estate photographer in Chicago if you want the best outcome of selling your listings. These experts can help your listings get a quicker sale and the chance of getting increased sales.
