The Baton Rouge real estate market is more competitive than ever, with buyers making quick decisions based on online listings. In a world where first impressions matter, high-quality real estate photography in Baton Rouge isn’t just an option—it’s a necessity. Stunning visuals can make a property stand out, attract more potential buyers, and even increase its selling price.
Whether you're a real estate agent, a homeowner, or a professional photographer, mastering the art of real estate photography can give you a serious edge. In this blog, we’ll explore how superior photography can help you dominate the Baton Rouge market and turn listings into sales.
The Importance of Real Estate Photography
If you are a real estate agent, you can probably take photos of your listings on your own. However, when pictures of the properties are taken by a professional real estate photographer, the photos' value increases, and it can help real estate agents sell their listing quickly and for a higher amount of money. It is obvious to say that it is the goal for every agent to generate more leads, increase referrals, and be able to sell their lists for more cash. With the help of real estate photography, you can reach your business goals way faster.
Do Realtors Pay for Real Estate Photography?
The answer to that question is yes! Realtors and brokerages desiring to improve their brand and marketing strategy utilize and pay for real estate photography services so they can sell their listings. Real estate listings that include professional photography sell 32% faster. (Source: RubyHome)
However, pricing of these services usually depends on the type of photography and company.
Essential Elements of Superior Real Estate Photography
Alright, it is time to be real! We have all been there, where we have seen bad listing photos when looking for a new property to buy on websites. It probably is for the best to hire a professional real estate photographer to show off your listings' true potential and receive the best possible outcome, like a great deal with your client.
However, there could be moments where you can't afford a photographer, and you need to pick your iPhone or a DSLR from a friend to snap your own photographs. So here are the tips for Do-It-Yourself route and get the best results from your real estate photos.
Prioritize Using Natural Light
Let the light be your guide. You should probably open all curtains and blinds of the room to let the sunlight enter into each as much as possible. Natural lighting is the best practice for both DIY and professional and unless you want to utilize a professional flash, it is downright vital. While flash may be useful, you will always get crisp and clean photographs through the use of natural light.
Apart from that, natural lighting helps emphasize a homey environment, which can help potential buyers envision themselves in the property.
Staging Technique
Remember to make every room look appealing to the potential buyers, so you must become serious about the staging techniques. When we talk about staging, there are two methods to do it:
- Traditional Staging
- Virtual Staging
Once you are done with the staging method of each room, do a full walkthrough prior to beginning of your photoshoot. You should consider yourself asking this question: is there anything that may lead the potential buyer away from my property? Or should I add something to add value?
And talking about adding, you can probably use the latest digital technology to add things in your room. The process is called virtual staging. If you think moving stuff here and there to de-clutter and add is tough, you can always use editing software which will either digitally remove or add stuff upto your convenience. How cool is that?
Just remember, you are selling a lifestyle. Your home listing should look perfect for newlyweds with no children, go ahead and set up a dining room table for two and add some candles and fresh flowers. Concentrate on creating a welcoming environment that will help buyers imagine what it will be like to live in that home.
Conclusion
Doing Real estate photography in Baton Rouge yourself is not that hard. While you can always hire a professional real estate photographer to do the job, DIY can be done too. Just know that you must know the basics of taking pictures of the real estate property. You can use natural light, use traditional or virtual staging, and focus on practicing with your iPhone or DSLR camera, and you're good to go.
